- India is currently embroiled in a border dispute with China after the two country’s forces clashed in the Galwan Valley region.
- There have been calls to boycott Chinese companies in India due to the border dispute.
- The Indian smartphone market is currently dominated by Chinese companies.
India is currently embroiled in a border dispute with China after forces from the two countries clashed in the Galwan Valley region. The Indian army has revealed that 20 soldiers have been killed and several injured during the clashes.
The border dispute has resulted in calls for boycott of Chinese companies in India. The Indian smartphone market is currently dominated by Chinese companies with four out of the top five companies belonging to the country as per a Counterpoint report. Korean smartphone maker Samsung is the only non-Chinese company among the top smartphone makers.
Top Chinese smartphone makers in India
Xiaomi – 30% market share
Xiaomi captured 30% of the Indian smartphone market in Q1 2020, achieving a 6% year-on-year growth. The 30% market share is highest ever for the company since Q1 2018.
Xiaomi has been able to dominate the budget and mid-range smartphone segment with its Redmi line-up as it prices the devices very competitively. Most of the company’s devices are priced below ₹20,000.
The company’s Redmi K20 series which is priced slightly higher was also successful, allowing the company to launch premium devices. The company recently re-entered the premium segment with the launch of the Mi 10.
Xiaomi also entered the laptop segment with the launch of the Mi Notebook 14 and Mi Notebook 14 Horizon Edition earlier this month.
Vivo – 17% market share
Vivo recorded a 40% year-on-year growth and captured 17% of the Indian smartphone market in Q1 2020. However, the company’s market share fell from 21% in Q4 2019 to 17% in Q1 2020.
Vivo usually launches smartphones around ₹20,000 – ₹25,000 and its devices are well known for its cameras and design. The company’s sales in Q1 2020 were dominated by its Y series.
Vivo recently launched the V19, a camera-centric device which features a quad camera setup at the back.
Realme – 14% market share
Realme was launched as a sub-brand of Oppo and later became an independent brand. It has now overtaken Oppo in the Indian smartphone segment and recorded a 119% year-on-year growth.
Realme was launched to take on the budget segment and competes with Xiaomi’s Redmi line-up. The company’s sales in the first quarter were driven by the Realme 5i and Realme C3.
Realme recently launched the Narzo 10 and Narzo 10A devices as part of the company’s new Narzo series. The company also forayed into the Smart TV segment with the launch of two TVs in May.
Oppo – 12% market share
Oppo, another smartphone under the BBK Electronics umbrella reported an increase of 83% in shipments and captured 12% of the Indian smartphone market.
The company’s sales in the Q1 2020 were driven by the A5 2020 and A5s smartphones in the online segment and A31 and A9 2020 smartphones in the offline segment.
Oppo was scheduled to launch the Find X2 and Find X2 Pro smartphones on June 17 in a live event. However, the company opted for a 20-minute pre-recorded video due to the ongoing border clashes.
OnePlus – 33% of the premium segment
While OnePlus is not among the top smartphones in terms of overall market share, it dominates the premium smartphone segment. The premium segment includes smartphones priced above ₹30,000.
As per a Counterpoint report, OnePlus grabbed the top position in the premium segment in 2019 with a market share of 33%, beating established giants like Samsung and Apple.
The company recently launched its flagship OnePlus 8 series and is expected to launch a mid-range smartphone in India in July.